Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled ” The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour “. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver

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Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

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